Coldwell Banker - PBR


Coldwell Banker Peter Benninger Realty is a brokerage located in Kitchener-Waterloo. I worked here for 2 months as a work placement during my last semester of college. I was partnered with a classmate and together we were responsible for handling marketing projects as assigned.


One of our tasks was to conduct cold calls to learn why a real estate agent chose their brokerage over another. With that information in mind we created newspaper ads to encourage more real estate agents to apply to Coldwell Banker. This campaign ended up being successful with a great response rate to the ads.